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RAGBRAI, The Register’s Annual Great Bicycle Ride Across Iowa, is an annual seven-day bicycle ride across the state. Eight Iowa communities along the RAGBRAI route serve as “host” communities for overnight stays. Thousands of people come from all over to experience this ride. Heading into its 43rd year, RAGBRAI is the oldest, largest and longest bicycle touring event in the world.

Tour de Palm Springs

Tour de Palm Springs is a CVSPIN-sponsored event designed to raise money for nonprofit organizations in the Coachella Valley. Each year the organizers hope to support more than 100 local charities with money raised.
Palm Springs’ famous weather, gorgeous mountain scenery and thousands of bike riders, make the Tour de Palm Springs a fundraising event like no other!

Subaru Sea Otter Classic

Known as a sprawling and energetic “celebration of cycling”, Sea Otter is cycling’s North American season opener. Professional and amateur athletes alike make the annual pilgrimage to Sea Otter to participate in some of the sport’s most competitive and enduring events. Hundreds of pro cyclists, including national, world, and Olympic champions attend Sea Otter to race and meet with fans.The Sea Otter Classic also hosts the largest consumer bike exposition in North America. The Expo holds hundreds of vendors who display new products, distribute free samples, and offer great bargains. The four-day, action-packed festival includes an international food court, entertainment, bike demos, stunt shows, and carnival activities for children. The Sea Otter Classic is located in Monterey County, one of the most popular tourist destinations in the world.

Hotter 'N Hell 100

The Hotter’N Hell Hundred is one of the oldest and largest cycling events in the nation. Fitness oriented riders and bicycle racers will come to Wichita Falls, Texas, from virtually every state and several foreign countries. Several things happen during the Hotter’N Hell weekend. The activities that comprise the HHH are: Registration, Consumer Show, Spaghetti Dinner, USA Cycling Criterium Race, USA Cycling Road Race, the Hotter’N Hell Hundred Endurance Ride, an Off-Road bicycle race, off-road trail run along with entertainment food and fellowship at the Finish Line Village. In other words, HHH is not just one day, it is at least 4 days of challenging and inspiring activities.

Velo Swap

Buy … Sell … Recycle! Subaru VeloSwap is the world’s largest consumer bicycling and sports expo that celebrates all things cycling. This cultural cycling event is a not-to-be-missed experience where you can feel the pulse of the cycling community and rub elbows with like-minded-cyclists. At the Subaru VeloSwap, you have the opportunity to see, swap, buy and sell your new or used bikes, components and cycling accessories. You can also take part in cycling clinics hosted by cycling celebrities and industry experts, family events, product sampling and the all-new EcoVillage.


The AllRide Tour is a little bit of all things mountain biking. Founded in 2003 by former professional mountain bike racer Kurt Voreis and his wife Lindsay, the AllRide Tour travels the country promoting the joys of all disciplines of mountain biking, great products like SOS Socks, guiding adventures, and teaching clinics. Their goal? To get more people passionate about bikes and the ride that is life. You can learn all about Kurt, Lindsay, and AllRide on their website at

Elephant Rock Cycling Festival

The iconic Elephant Rock Cycling Festival in Castle Rock kicks off cycling in Colorado every year, and SOS is a proud sponsor. Over 7,000 riders of all ages and sizes participate annually in rides ranging from the 8 mile family ride to the grueling 100-mile century. All courses hug the front range, making for one of the most beautiful rides in the country. Heading into its 27 th year, this event is a can’t miss. Read about all the events surrounding this great weekend and sign up for one of the rides at

Tour of the Moon

A new tour on a classic course, the Tour of the Moon in October starts and finishes in Grand Junction and travels 62 miles through the unmistakable Colorado National Monument park. The loop was made famous in the 1980s Coors Classic Stage Race, and immortalized on film by Kevin Costner in the cycling classic American Flyers. SOS Socks is excited to help bring this stunning route back as an organized ride this fall. Read more and sign yourself up at

The Vail Trail Running Series

Named by Colorado Runner as the State’s Best Race Series in 2005 and 2008, the Vail Trail Running Series has been putting on some of the best races in the state and country for 17 years. Its oldest and most famous event, the Vail Hill Climb, will turn 38 years old this July! All told, the series’ 7 events span from May to September and travel over 52 miles and gain 16,475 feet in elevation. SOS Socks is a proud sponsor and supporter of all the runners who tackle these fantastic events. Learn more and register for one or all of them at