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  • Ambassador Program

    SOS Ambassador Program

    SOS socks is building a network of influential athletes from around the globe, whose goal is to inspire others to exchange their average “sockwear” for the best performing socks on the planet. Our ambassadors play a key role in communicating to others that strategically designed socks can increase your athletic performance immensely, allowing you to stay active for years and years.

    This is done via social media, word of mouth, and physical presence at well attended athletic events.

    We are a community of people who are passionate about living active lifestyles.

    We want to make sure that you have the right equipment to support you in the activities that you choose (running/hiking/boarding/cycling specific socks).

    If you are ready to share your passion for SOS with others, we would love to hear from you! To be eligible to become a Save Our Soles ambassador, please fill out an application that expresses to us why you can represent our brand well!

    Our ideal ambassador is a passionate athlete who values high quality performance wear for their active lifestyle.


    · Develop fun an engaging concepts for social media posts

    · Promote SOS socks in a professional manner, representing us in a way that is in keeping with our brand goals.


    · Minimum of 10 social media posts/month representing the socks and how you use them/how you share them

    · SOS socks website link in your social media profile

    · Facilitate connections with your local bike shops, running stores, athletic communities and events.

    · Feedback on our current products and suggestions for new product development.

    What you receive:

    · 10 free pairs of socks to get you started

    · 50% off of retail pricing as listed on website.

    · Pre-release socks: A free pair of socks when we have new product, for you to try out and give us feedback.

    · Profile of you on our website, featuring who you are and what you are about.

  • Giving Back

    SOS’ community is constantly growing, and we are always looking for ways to give back to the people and places around us. We’ve highlighted just a few of the things we do to give back.

    Lost Socks to the Homeless

    Every so often – actually, more than you’d think – we make an odd number of socks for an even number of feet. One here, one there, and before you know it we have a box filled with lost socks. When the box is full, when the weather gets cold, when a holiday comes around, or when we just plain feel like it, we take the extra socks to local homeless shelters to help put socks on those that cannot afford them.

  • Sustainability

    Save Our Soles is proud to be a manufacturer in the great state of Colorado, and we believe in taking care of the beautiful environment that we work and play in. We are constantly making strides to create less waste, use more environmentally-friendly materials in our processes, and partner with other companies and organizations that do the same. Here are a few of the major strides we’re taking to help the planet:


    Performance is a top priority when choosing the materials to make our socks, but in many cases we’re able to make choices that are good for the environment as well. Here are some of the materials we’re using to knit, and how using them helps our natural playgrounds.

    Merino Wool

    One Merino sheep will produce enough yarn in one year to knit about 50 pairs of socks! We source our wool from Australia and New Zealand, where there are over 4 times the number of sheep as there are people.

    Eco SoleMax

    Invista, the pioneers of CoolMax, created this custom blend exclusively for Save Our Soles by recycling post-consumer plastic bottles to make a CoolMax material. Instead of ending up in landfills or the Pacific Ocean, SOS has made it possible for those used bottles to end up on your feet as you enjoy the outdoors.

  • Event Paticipation


    RAGBRAI Bike Ride

    RAGBRAI, The Register’s Annual Great Bicycle Ride Across Iowa, is an annual seven-day bicycle ride across the state. Eight Iowa communities along the RAGBRAI route serve as “host” communities for overnight stays. Thousands of people come from all over to experience this ride. Heading into its 43rd year, RAGBRAI is the oldest, largest and longest bicycle touring event in the world.

    Tour de Palm Springs

    Tour de Palm Springs is a CVSPIN-sponsored event designed to raise money for nonprofit organizations in the Coachella Valley. Each year the organizers hope to support more than 100 local charities with money raised.
    Palm Springs’ famous weather, gorgeous mountain scenery and thousands of bike riders, make the Tour de Palm Springs a fundraising event like no other!

    Subaru Sea Otter Classic

    Known as a sprawling and energetic “celebration of cycling”, Sea Otter is cycling’s North American season opener. Professional and amateur athletes alike make the annual pilgrimage to Sea Otter to participate in some of the sport’s most competitive and enduring events. Hundreds of pro cyclists, including national, world, and Olympic champions attend Sea Otter to race and meet with fans.The Sea Otter Classic also hosts the largest consumer bike exposition in North America. The Expo holds hundreds of vendors who display new products, distribute free samples, and offer great bargains. The four-day, action-packed festival includes an international food court, entertainment, bike demos, stunt shows, and carnival activities for children. The Sea Otter Classic is located in Monterey County, one of the most popular tourist destinations in the world.

    Hotter 'N Hell 100

    The Hotter’N Hell Hundred is one of the oldest and largest cycling events in the nation. Fitness oriented riders and bicycle racers will come to Wichita Falls, Texas, from virtually every state and several foreign countries. Several things happen during the Hotter’N Hell weekend. The activities that comprise the HHH are: Registration, Consumer Show, Spaghetti Dinner, USA Cycling Criterium Race, USA Cycling Road Race, the Hotter’N Hell Hundred Endurance Ride, an Off-Road bicycle race, off-road trail run along with entertainment food and fellowship at the Finish Line Village. In other words, HHH is not just one day, it is at least 4 days of challenging and inspiring activities.

    Velo Swap

    Buy … Sell … Recycle! Subaru VeloSwap is the world’s largest consumer bicycling and sports expo that celebrates all things cycling. This cultural cycling event is a not-to-be-missed experience where you can feel the pulse of the cycling community and rub elbows with like-minded-cyclists. At the Subaru VeloSwap, you have the opportunity to see, swap, buy and sell your new or used bikes, components and cycling accessories. You can also take part in cycling clinics hosted by cycling celebrities and industry experts, family events, product sampling and the all-new EcoVillage.


    The AllRide Tour is a little bit of all things mountain biking. Founded in 2003 by former professional mountain bike racer Kurt Voreis and his wife Lindsay, the AllRide Tour travels the country promoting the joys of all disciplines of mountain biking, great products like SOS Socks, guiding adventures, and teaching clinics. Their goal? To get more people passionate about bikes and the ride that is life. You can learn all about Kurt, Lindsay, and AllRide on their website at

    Elephant Rock Cycling Festival

    The iconic Elephant Rock Cycling Festival in Castle Rock kicks off cycling in Colorado every year, and SOS is a proud sponsor. Over 7,000 riders of all ages and sizes participate annually in rides ranging from the 8 mile family ride to the grueling 100-mile century. All courses hug the front range, making for one of the most beautiful rides in the country. Heading into its 27 th year, this event is a can’t miss. Read about all the events surrounding this great weekend and sign up for one of the rides at

    Tour of the Moon

    A new tour on a classic course, the Tour of the Moon in October starts and finishes in Grand Junction and travels 62 miles through the unmistakable Colorado National Monument park. The loop was made famous in the 1980s Coors Classic Stage Race, and immortalized on film by Kevin Costner in the cycling classic American Flyers. SOS Socks is excited to help bring this stunning route back as an organized ride this fall. Read more and sign yourself up at

    The Vail Trail Running Series

    Named by Colorado Runner as the State’s Best Race Series in 2005 and 2008, the Vail Trail Running Series has been putting on some of the best races in the state and country for 17 years. Its oldest and most famous event, the Vail Hill Climb, will turn 38 years old this July! All told, the series’ 7 events span from May to September and travel over 52 miles and gain 16,475 feet in elevation. SOS Socks is a proud sponsor and supporter of all the runners who tackle these fantastic events. Learn more and register for one or all of them at